Notification Server
"Notification Server" is designed for banks to provide their current and potential customers with interactive online service delivered through various information channels (SMS, e-mail, instant messaging, etc.).
TASKS
The "Notification Server" system (further NS) is designed to solve the following tasks of banking business:
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distribution of marketing materials aimed at engagement of new customers, or boosting the consumption of banking products by current ones;
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informing customers about the state of their banking products. In each particular case the solution of a given problem is focused on achieving results, for example:
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to increase the percentage of customers’ liabilities met in a timely manner (for instance, credit repayment);
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to minimize credit card fraud losses suffered by customers and banks;
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to boost the consumer appeal of banking products by delivery of up-to-date service which could replace regular calls and visits to the bank for current account balance inquiry, getting transactions details etc.
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providing reference information about the bank (for instance, contact information and business hours), about products and services offered by the bank.
ADVANTAGES FOR BANKS
Using NS for the purposes of customer communication provides an opportunity:
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to reduce expenses concerning information services offered to customers in the lobby (operating room, customer service area), or by means of the call-centre;
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to charge for information services included in the structure of banking products;
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to boost the consumer appeal of banking products by complementing them with information services which can be rendered in efficient manner by means of automatic information processing only, for example:
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bulk services or services that claim a huge amount of information processing;
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services that allow to process and transfer information which quickly loses its actuality;
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services that allow to process and transfer confidential information.
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to raise customer loyalty by means of extending the bank’s services beyond the limits of standard clearing transactions.
BENEFITS FOR CUSTOMERS
NS makes banking products and services more convenient for customers, both current and potential ones:
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requests serving in 24x7 mode;
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worldwide access to service: a consumer can receive information required being at any place since technical means of information access are widespread and mobile;
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a customer receives an answer to his request quite promptly as the response messages are composed automatically.
All the advantages mentioned above are relevant to current and potential customers since there is no need for any registration to get the necessary reference information about the bank and its products and services.
FUNCTIONAL CAPABILITIES
To solve the given tasks NS has functionality that allows:
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to subscribe customers to information services and marketing distribution;
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to receive information about events that occurr in external information systems (OIS);
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to receive customers’ requests for information;
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to compose messages based on data received from external systems;
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to compose random messages that contain marketing information concerning the bank and banking products;
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to send messages to customers through various information channels;
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to keep record of messages sent to customers;
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to retrieve accounting information particularly for billing of rendered services.
The system has inherent capabilities of future expansion which do not require any significant modifications. NS allows expanding:
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the structure of information channels;
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the structure of information requested and received from external information systems;
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the structure of external information systems which support NS with the information required;
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the structure of composed and distributed messages.
DESIGN AND OPERATION
All functional capabilities are centered around the application server of NS.
Interaction between NS and external information systems is realized with the help of gateways, with information channels – with the help of adapters.
The system includes GUI for Operator and Administrator:
Figure.1. General pattern of SN functioning.
NS supports three schemes (scripts) of informational interaction with consumers:
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informing customers about the events occuring in external information systems;
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informing customers about the state of their banking products;
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informing customers on the initiative of the bank (used for marketing distribution);
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informing customers at their request (used for informing about the state of banking products and providing reference information about the bank and banking products).
An example of informing customers about the events occuring in external information systems is presented in Figure 2.
Figure 2. Informing a customer about credit due date approaching.
An example of informing customers at their request is presented in Figure 3.
Figure 3. The processing of customer’s account balance inquiry.
An example of informing customers at the bank’s request is presented in Figure 4.
Figure 4. Distributing marketing information to the customers .
TECHNICAL DETAILS
The NS system shares the same technological platform and can be fully integrated with the "CORREQTS" system that is designed for the bank’s (financial institution) front-office automation and covers all the sphere of contact with final consumers of banking and financial products.
An important feature of NS is easy and flexible integration with any information system used by the bank (ERP-systems, processing systems, ABS etc.) which can be achieved by means of "CORREQTS" gateway manager.
Among other distinctive features of NS inherited from the "CORREQTS" platform are:
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three-tier distributed "consumer-server"-architecture;
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real-time operations mode;
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platform independent solution based on JAVA-technology;
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support of various RDBMS including Oracle, MS SQL, Firebird;
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scalability of the solution, distribution of computation load and clusterization (support of the industrial solutions);
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possibility of integration with any external channels.
To receive more detailed information about the system, please contact our sales department on the tel.: (495)785-04-94.
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